noveldepot Chapter 103 Branding Iron Contract
Chapter 103 Branding Iron Contract
Beijing.
"What did you say?"
Zhi Ying could hardly believe her ears.
Shenmo was one of the first studios she signed with.
Music studio.
Now, the other party is actually approaching her with a proposal for a short drama project collaboration.
At that moment, for the first time, she doubted her initial decision.
"You mentioned at the previous creators' conference that this year we will promote collaborations between third-party organizations and creators to expand commercial opportunities. At the same time, we will vigorously promote collaborations with third-party organizations that possess high-quality content and develop more diverse collaboration methods."
That's right!
This is exactly the platform policy that Zhi Ying mentioned at the creators' conference not long ago.
She hadn't expected that Shen Mo, a broadcaster and a musician, would remember these policies so clearly.
"Based on the policies the platform has introduced this year, I think the short drama segment has great potential. The platform must have considered the short drama segment when it initially formulated these policies!"
Shen Mo didn't waste any words.
For an elite like Zhi Ying, every minute is precious.
His time was the same.
After New Year's Day, the new year begins. In the minds of Chinese people, New Year's Day is just a holiday, while the Spring Festival is the beginning of the year.
Judging by the time, it has been almost three months since he was reborn.
Zhi Ying looked at Shen Mo again.
This time, she no longer treated the other party as a musician or a streamer, but as a content provider, someone with whom she could have an equal dialogue.
Douyin is observing the warming up of the short drama market and even the rise in data.
The platform's series of policies does indeed include short dramas. Currently, a working group for short dramas is still under construction, and the corresponding plan will be officially released after the new year. They will even invite relevant content providers to participate in their plan promotion meetings.
But the other party was able to devise a cooperation plan and even prepare promotional tools before they were even ready.
This courage and vision are enough to make her treat everyone as an equal.
"You've got quite the appetite, asking for 80% right off the bat! Are you trying to make the platform work for you?"
Zhi Ying spoke calmly, weighing the pros and cons of the cooperation plan in her mind, her demeanor befitting a negotiator.
"Under this paid model, even with only 20%, the platform's profit is still quite substantial. After all, we are paying real money to buy the platform's traffic. Of course, we are also happy to cooperate with any support plans the platform may have during this process."
Zhi Ying was immediately amused by the shamelessness of the man in front of her.
But the more this happened, the more she admired Shen Mo.
Over the years, she has seen countless entrepreneurs, both successful and unsuccessful.
There are countless reasons for failure, but those who succeed all share one thing in common.
shameless!
An entrepreneur must dare to ask for money and profits in order to have a chance of success.
"Moreover, in addition to the paid model, there are also two other models to assist, namely GG revenue sharing and hybrid revenue sharing, including a later promotion commission model. For the platform, increasing revenue is secondary; what matters is increasing the actual income of mid-tier and even lower-tier content creators, and also promoting the platform's GG business. This kind of cooperation is highly beneficial to the platform."
Shen Mo spoke eloquently.
What he needs to do is actually very simple.
The idea is to establish a short drama distribution channel based on the Douyin platform.
Judging from the actions, it's nothing more than when you're watching videos, a short drama clip suddenly appears, and after watching a few episodes, a payment interface pops up.
At this point, you'll see an inconspicuous icon in the lower left corner of the video. Clicking on it will take you to a mini-program called "Sunny Day Movies".
This action may seem simple, but the logic behind it is quite rigorous.
"Do you have that much content? How many people are in your filming crew? How much streaming are you expecting per month?"
Although Zhi Ying is not specifically in charge of this sector, soda music is just a stepping stone for her. She is one of the actual participants in many of the group's decisions.
She was satisfied with Shen Mo's macro-level design, but she wasn't blinded by it.
Every question hit the nail on the head, and was frighteningly tricky.
Fortunately, Shen Mo was well-prepared and had indeed planned to do this business, having done thorough research; otherwise, it would have been difficult to handle.
In such negotiations, if even one detail is not handled well, the cost will be less money.
For half a day, Zhi Ying canceled two meetings, and the discussion started with two people, then six, and finally eleven.
Gu Qingqing simply helped him organize and hand over the documents throughout the entire process.
Throughout the entire process, Shen Mo was almost the only one discussing with the other nine people.
"Seventy percent!"
"This is the final revenue sharing ratio we've proposed."
"But..." Shen Mo said with a smile.
He showed no signs of fatigue from negotiating all morning.
His physical and mental strength has made him extremely excited.
This feeling was something I had never experienced even when I finalized a multi-million dollar sales deal in my past life.
Zhi Ying smiled calmly.
He exchanged a smile with the man and woman on either side of him, their expressions seeming to say:
See? I told you I couldn't scare this kid.
Sitting to Zhi Ying's left is Zhang Chao, the head of the Hongguo project team, who is also currently in charge of Tomato Novels.
Zhang Chao handed over a document.
Shen Mo looked puzzled, then took the item and looked at it, his expression turning helpless.
A music copyright cooperation agreement from Soda Music.
The rights and benefits for this year, including the number of music tracks, platform play counts, and copyright promotion, have been clearly defined.
It can be said that once this agreement was signed, his connection with Soda Music became even stronger.
Sure enough, individuals shouldn't even think about taking advantage of the platform in the slightest.
"We can't always rely on General Zhi for help; we should repay his kindness!"
Zhang Chao spoke in a relaxed tone, but his words carried an undeniable authority.
While they were still discussing the implementation plan, Shen Mo presented them with a complete and feasible solution, saving them at least a month's worth of work.
Everyone involved in the project will have a good New Year.
For this reason alone, they had a very good impression of Shen Mo.
Shen Mo's eyes were like a scanner; after confirming that there were no deliberate traps in the contract, he quickly signed his name.
One-tenth of the space may seem small, but when applied to dozens of short dramas, it's enough to support many small companies.
As for releasing several singles a year, that was already part of his plan for this year.
Even after leaving the Douyin building, Gu Qingqing was still feeling dizzy.
The two had booked a flight for tomorrow, so they decided to rest in Beijing for the night.
In the hotel, Gu Qingqing held her phone and calculated for a long time before finally letting out a scream.
"What's wrong?"
Shen Mo was startled and almost dropped his water glass.
"Shen Mo, oh no, boss, do you know how much this thing costs?"
She picked up the contract as if it were a red-hot branding iron.
"Leaving aside the number of short dramas needed for this scale, and the subsequent operation and maintenance personnel for the mini-program, just the funding required for this traffic investment alone..."
"Thirty million, at least thirty million!"
"Boss, where did we get so much money?"
……