noveldepot Chapter 84 Opportunities must be earned.
Chapter 84 Opportunities must be earned.
During this period, Ren Pingsheng has been thinking about how to use the domain names he has to make himself an "insider" on the next generation of social media platforms.
At the very least, one should insure their biography so that they won't be too passive in the battle of public opinion later.
However, in practice, it turned out that this path was not easy to take.
Zhang Chaoyang wanted to be tied up for three years, but Cao Guowei didn't even give him a chance.
The powerful figures' desire for control was far stronger than he had imagined.
But Gong Yu's suggestion to incorporate him into the organization had actually given him a wake-up call.
Why does becoming one of our own necessarily mean that we have to hold the other party's shares?
Isn't it the same as letting the other party take your shares?
This kind of two-way alignment of interests is much more reliable than a few percentage points of options, or exchanging for some whitelist or verbal promise.
As long as Shengping Vision can maintain its ability to produce high-quality content, and as long as he doesn't do anything outrageous that gets him blocked by "Tiandao" (a Chinese internet censorship platform), the internet giants that invested in Shengping Vision will not only not suppress him, but will protect and promote him.
It wasn't because of friendship or saving face; it was purely for personal gain.
His leverage in attracting major companies to invest was the domain name combined with his proven business model.
"Report to the Boss" proved that this strategy works, and if "Old Boys" becomes another hit, it will prove that it can be replicated.
The ability to generate revenue is what capital craves most.
Having figured these things out, Ren Pingsheng felt much more relaxed when discussing the broadcasting rights of "Old Boys" with Gong Yu.
"Mr. Gong, the exclusive broadcasting rights for 'Old Boys' are worth 200 million yuan for three years."
Gong Yu didn't haggle; he didn't even hesitate.
"make a deal."
Buying the three-year copyright to an online micro-movie for 200 million yuan was an astronomical price in the 2010 market.
The online rights to a popular theatrical film are only worth about this much.
But the real highlight is yet to come.
The product will be featured on the iQiyi homepage banner for at least 14 consecutive days.
When searching for keywords on Baidu, iQiyi's playback page appears first in the organic search results.
Although Ren Pingsheng lost a considerable amount of revenue sharing because iQiyi did not intend to take any GG (Ghostly Content) at the beginning of its launch, the agreement was already generous enough and its value far exceeded the money.
Of course, Ren Pingsheng didn't let Gong Yu suffer any losses either.
After signing the letter of intent, he gave his future partner two forward-thinking suggestions.
Lights-off mode and resume playback.
"Mr. Gong, since iQiyi focuses on high-definition, legally licensed long-form videos, user experience is key. Features like one-click hiding of cluttered webpage information, a lights-out mode to create a cinematic viewing experience, and the ability to resume playback from where you left off when you reopen the app will definitely give iQiyi a significant edge over Youku and Tudou in terms of user retention."
Gong Yu nodded thoughtfully.
These two seemingly simple functions are absolutely killer features that directly address users' pain points.
Especially for a short film like "Old Boys" that is forty minutes long, in this era when internet speeds are not so good, viewers who are interrupted in the middle are likely to be lost if they cannot find where they left off.
With this confidence, Gong Yu moved up the launch date of iQiyi.com to mid-March!
"Old Boys" will be released simultaneously on the same day.
……
It was already afternoon when I returned to my studio in Dingfuzhuang.
Bai Ke and Xiao Ai were staring at the computer screen, making final adjustments to the visuals of "Old Boys".
"Where is Dapeng?"
Bai Ke didn't even look up. "I'm going to Shenyang. My flight is this afternoon."
Ren Pingsheng remembered.
In the past few days, rumors suddenly broke online that Zhao Benshan slapped his apprentice Xiao Shenyang backstage at the Spring Festival Gala, causing quite a stir.
Whether the news is true or not is unknown, but as a newly apprenticed disciple, Dapeng must be present to express his opinion at this time.
Ren Pingsheng didn't ask any more questions, sat down at his workstation, and turned on his computer.
A jumble of files lay scattered on the table: the storyboard for "Old Boys," Che Guevara's financial statements, and several copyright contracts for music materials.
He gathered them all together and created a new document.
The cursor blinked, and he began to plan his next steps.
Given the current situation, the safest option is to wait for "Old Boys" to be released in two weeks.
He is confident that this film, which embodies the collective emotions of the post-80s generation, will definitely go viral online.
The original version of "Old Boys" garnered over 10 million views within 72 hours of its release and topped the list of online discussions within a week.
This version will only be more intense.
Once the data is available, he will inject the three domain names into Shengpingshi as company assets, and then, with the business model validated by the two works "Report to the Boss" and "Old Boys", he will launch a Pre-A round of financing.
The financing targets are just a few platforms.
It's not about selling domain names, it's about selling company shares.
The domain name follows the company; whoever invests in Shengping Vision owns the right to use the domain name.
In this way, the domain name didn't have to be sold off cheaply, the company got development funds, and the platform got what it wanted.
A win-win-win situation.
Once the funding is secured, we will immediately begin work on the next project.
Ren Pingsheng typed a few keywords into the document: financing, team expansion, and cinema preparation.
Then it stopped.
This is the most reasonable route.
However, the Chinese internet in 2010 was undergoing disruptive changes every day.
The battle for microblogs is in full swing, video websites are going public one after another, and the wave of mobile internet is already emerging on the horizon.
Some opportunities, once missed, are gone forever.
Since you've decided to get big players to invest in you, why not take the initiative and expand the game even further?
Ren Pingsheng closed the document, opened his browser, and went to his email.
Create a new email.
In the recipient field, he entered an address.
This email address is public; Ma Huateng mentioned it in various forums and interviews in his early years, and he still maintains the habit of personally replying to users' emails.
Of course, whether or not you can reply to a stranger's business email is another matter entirely.
But Ren Pingsheng knew one thing.
Sohu has already entered the fray, Xinlang is on high alert, and Wangyi is making a strong push in the mobile arena.
Only that penguin is still tentatively testing the waters with its half-dead product, "TaoTao".
Ma Huateng doesn't completely dislike Weibo; he just hasn't found a reason strong enough to make him decide to do it.
Then give him one.
Ren Pingsheng's fingers landed on the keyboard, and he began to type.
"Hello Mr. Ma, I apologize for bothering you, but I am the owner of the domain names weibo.com, weibo.cn, and weibo.com.cn. Both Xinlang and Souhu have made acquisition offers to me, but I have not yet made a final decision."
"Before that, I would like to have a face-to-face meeting with you to discuss the value of these three domain names to Tencent, as well as a more imaginative way of cooperation than a simple sale. I hope you will forgive me if this is inconvenient."
Signed: Ren Pingsheng, founder of Shengping Vision Media.
He read the email from beginning to end.
It's short, direct, and packed with information.
With all three domain names revealed, the competitive dynamics between Xinlang and Souhu became clear, and the phrase "a more imaginative form of cooperation than simple buying and selling" left a hook.
Who is Ma Huateng?
China's top product managers, with the keenest business acumen and the strongest sense of crisis.
He couldn't possibly be unaware of the meaning behind that email.
Click to send.
Ren Pingsheng looked at the "sent successfully" message on the screen and lit a cigarette.
Opportunities must be earned.
It's time for that penguin in Shenzhen to wake up.