noveldepot Chapter 116 Veteran Diva
Chapter 116 Veteran Diva
Chapter 116 Veteran Diva
Yang Du began recording "Big Fish" at Century Music Recording Studio, while the promotion of "Swallowtail Butterfly" was also in full swing.
Since late October, the exterior walls and large screens of major shopping malls in first-tier cities across China, as well as subway transfer passages and bus stops with high pedestrian traffic, have been adorned with visual concept posters for "Swallowtail Butterfly".
Her popularity has surpassed that of top-tier singers and is approaching that of rising stars.
On November 13, the digital album and physical album of "Swallowtail Butterfly" were launched for pre-sale simultaneously.
This move surprised many industry insiders, who exclaimed that Jinshi was incredibly bold.
After all, we live in the internet age, streaming media reigns supreme, and MP3s and other electronic audio have completely replaced CDs and cassettes for many years. Physical records, which once carried the memories of several generations, are long gone.
Strictly speaking, physical records began their slow death after the turn of the millennium.
The reason why people can still see physical records today is not because it is still struggling to survive, but simply because it has changed its path and started anew.
Nowadays, physical records are less a medium for music and more a collection specifically prepared for fans.
Or to put it more simply, music-related merchandise is more about collection value than functionality.
According to the most reliable and mainstream operating method in the music industry today, singers usually release digital albums online first.
Only when digital album sales are substantial and the market response is positive will record companies launch physical album plans to reap the second wave of profits.
There is only one fundamental reason for this phenomenon: risk.
A digital album is essentially a simple copy of electronic data. Once the master tape is completed, the production cost of a digital album is almost zero.
But physical albums are different, involving multiple stages such as mold making, pressing, packaging, warehousing, and logistics, and even the factory has requirements for minimum order quantity.
This means that the initial preparation for a physical album requires a considerable amount of money.
Then, the problem arose.
If a physical album is released simultaneously with a digital album, and the album receives poor reviews and sales are dismal, then the physical album will inevitably suffer from poor sales.
If they can't be sold, all the CDs in the warehouse become waste, and we can't even recover the shipping costs, let alone the production costs.
For this reason, physical albums are rarely the first choice in the current music industry's commercial operations and promotional plans, but rather a follow-up plan.
Now, Jinshi Music actually dares to let Tao Cheng's digital album and physical album start pre-sales on the same day.
"Actually, thinking about it carefully, it's not that surprising," an industry insider replied when asked about his opinion on Jinshi's move.
"From the listening session, the release of the second single, the official announcement of the album release date, to today's album pre-sale, the logic behind it is clear: Jinshi is steadily advancing its promotional plan in a good and fast manner."
"Simultaneous release and a two-pronged approach are themselves a demonstration of confidence. Clearly, the album's quality gave Jinshi the confidence to disregard the risks."
As for the fans, they don't understand the industry insider information or the risks involved; all they know is to buy, and buy like crazy.
Two days later, the tracks for the "Swallowtail Butterfly" album began to be unlocked, with one track being released each day until the complete album tracklist was announced.
The first tracks to be unlocked are Track 3 and Track 4, which are the already top-selling tracks "Bubble" and "Cage".
On November 18th, the promotional campaign reached a new climax, with Jinshi officially announcing Tao Cheng's second album's title track and third single, "Swallowtail Butterfly."
The music video will be released on the same day the album is released.
Although the trailer is only 15 seconds long, it is enough to ignite the enthusiasm that has been building up over the past few days.
In the super topic, the fans almost entered a Chinese New Year mode early, full of joy and excitement.
[Ahhh, the orange is absolutely gorgeous!]
I hereby declare that once *Swallowtail Butterfly* is released, I will buy a copy of every version.
These days are so wonderful! Every day brings something new to look forward to. I'm just waiting for the album to be officially released on the 30th.
Everything was going well until November 20th, when a piece of news came like a bombshell.
Yun Ge announced on Weibo without warning: "Time may pass, but our feelings remain. After twelve years of reflection, Du Li is back with her brand new solo album 'Goodbye, Unforgettable Love'. It will be released online on November 30th. Don't miss it!"
The entire music industry, from professionals to casual netizens, gasped in shock upon seeing the news, all contributing in small ways to global warming.
The name Du Li may be unfamiliar to those born in the 00s, and they may need to search it on Baidu, but for those born in the 90s, 80s, and even 70s, it is definitely a name full of sentiment and memories.
Du Li was a very popular figure in the 90s. Her first album, which made her an instant star, was called "Unforgettable Love". The songs from this album were played in record stores, barbershops, clothing stores and two-dollar stores on the streets.
Now, Du Li's new album, released after many years, is titled "Goodbye, Unforgettable Love".
The deeper meaning is self-evident.
[Dude, wasn't it supposed to be Tang You versus Tao Cheng? How come it's turned into Du Li at the last minute?]
"Yun Ge: I'm really out of ideas. Tang Youren hasn't even entered the studio yet, so where do we get albums to compete with?"
"Emm... I don't know what to say right now. It's hard to comment, really hard to comment."
"Upstairs, I understand how you feel. Two albums that were supposed to be competing against each other, one is about to be released, and the other hasn't even started recording yet (even a dog would shake its head at this.jpg)"
[Yun Ge definitely did this on purpose. How can someone be so mean? Tang You's album isn't even finished yet, and she's already using Du Li's to bully people, right?]
"Sorry, Yun Ge is a company, not a person, so there are no feelings involved."
—"This is a business matter; no comment."
1. Find the psychological area of the orange.
As an industry insider, I can tell you very clearly that the two weeks before the album's release are the golden promotional period, during which all kinds of materials are already in place.
Yun Ge's announcement at this time has two effects: first, it disrupts the publicity schedule; second, it leaves no room for the other party to change the release date.
[Holy crap, holy crap, holy crap! Du Li, my ex-wife's favorite singer! Waaaaah, that's my lost youth, running in the sunset.]
There's no need to rush to criticize Orange. Du Li is indeed a veteran diva, but look at the era we live in—it's 6202! The market has changed drastically, and the outcome is still uncertain.
November 30th was supposed to be just an ordinary Monday, but with Tao Cheng's "Swallowtail Butterfly" and Du Li's "Goodbye, Unforgettable Love" playing...
With their release dates announced one after another, they instantly became the most watched and most brutal battleground in the Chinese music scene this year.
One is a rising star among the new generation, and the other is a veteran diva making a triumphant comeback.
A storm was brewing.