noveldepot Chapter 178: Jersey Sponsorship
Chapter 178: Jersey Sponsorship
Chapter 178: Jersey Sponsorship
As Notts County has become more and more powerful in the League One and other competitions, many brand companies are also eyeing this unclaimed piece of fat.
Although Notts County had the title of the oldest club in England before, they were mixed in the low-level leagues and there was no rising trend, so apart from Umbro's jersey sponsorship, they had no commercial income at all.
Even Umbro's sponsorship fee is pitifully small, but it is still in line with the status of a League Two club.
But Notts County today is not the same as before.
The leader of League One, there is no doubt that Notts County will not be able to advance to the Premier League after the end of the season; this season is still playing for England in the UEFA Cup, and the coverage has expanded to the whole of Europe.
Most importantly, with Notts County's current level of development, who can guarantee that Notts County will have to survive relegation just like ordinary newly promoted horses in the Premier League?
According to the eyes of many professional football critics, not to mention Notts County, which will grow again next season, is now pulling them to the Premier League. Even if they do not have the strength to compete for the championship, they can definitely think about qualifying for the Champions League .
Such a promising club has no sponsors of any kind. For many brands, this is a unique opportunity.
Not to mention the huge influence that Notts County will be promoted to the Premier League next season, even if Notts County can play in the UEFA Cup now, it is enough for them to spend money.
As a result, various brands began to actively negotiate with Notts County.
First of all, it is naturally jersey sponsorship. Both David and Soriano believe that Umbro is no longer suitable as Notts County's jersey sponsor. There are too few resources at Citta County, and it is not suitable for a club with big aspirations.
More importantly, Umbro did not have the courage to bet on Notts County's tomorrow. Even though Notts County's outstanding performance this season and its appearance in Europe have already made Umbro a lot of money from previous sponsorships, they The sponsorship money that can be given next season is still judged in an outdated light, and even for Notts County, this is an insult.
Therefore, Notts County will definitely not renew the contract with Umbro. After the end of this season, Notts County's jersey sponsor is destined to change.
In fact, in the field of football, only Adidas and Nike are the only sports brands with sufficient influence. The rest of the brands do not have the competitiveness to overthrow the two giants.
Although in David's later life, the two giants competed fiercely and inextricably, but in this era, Adidas still has a clear advantage, especially in the field of football, which is a few blocks away from Nike.
The two have obvious differences in their competitive strategies. Nike pays more attention to personal marketing, while Adidas is more inclined to combine with European giants clubs, but the same goal is to sell things.
This time, the two giant competitors approached the Notts County Club at almost the same time, hoping to reach a jersey sponsorship agreement with Notts County after next season.
Because there was very little work related to sponsors before, David only set up the shelves of the market development department, and more work was handed over to Soriano. However, considering the actual situation in Notts County, now The market development department can be gradually improved.
And this time around the negotiation of jersey sponsorship is a very good exercise.
However, two days after starting negotiations with Adidas first, David felt that he should come forward after receiving a report on the progress of the judgment.
"David, it's better to replace you, the real chairman, for the next negotiation. You haven't seen the arrogant face of the other party. You're so fucking useless. It seems that sponsoring us is giving us alms!" Soriano resented complained to David.
David didn't know what unexpected situation occurred during the negotiation process, but considering that Notts County's current status in football is not comparable to that of giants and Premier League teams, it is not surprising that the other party took the initiative in the negotiation .
"Okay, after the sponsorship talks are over, I'll give you a big bonus, don't be impatient!" David said indifferently, since he handed over the job to Soriano, he believed that the other party would be able to do a good job, After all, the other party's later generations became the man who became the president of a wealthy family.
"Don't, anyway, I still need you to decide. You can come together tomorrow, anyway, I can't handle it!" Soriano still looked like a doormat, it seems that he really suffered a lot during the negotiation. wronged.
David doesn't understand, even if Adidas can't do it, isn't there still Nike, there is no need to be angry with the other party!
So David decided to join the negotiating team the next day.
And when he met the person in charge of Adidas the next day, he probably knew why Soriano was so angry.
That guy's nostrils reached the top of his head, and he vented his air upwards. People who didn't know thought this family was the most powerful man in the universe!
Ya's expression is too arrogant, right?
Even if you are awesome at Adidas, there is no need to look at us with endless contempt in our eyes, right?
It is born from the heart, and sometimes it makes sense!
Although he hasn't said a word yet, David already feels that today's negotiation is still going to be yellow.
Sure enough, after the two parties sat down, when the other party spoke, there was a sense of disdain and charity.
"I think our conditions have been made very clear. I am very busy. If Notts County has no sincerity to cooperate, then our sponsorship will not be discussed anymore. Anyway, there are so many well-known clubs in Europe, so choose casually. One is better than Notts County!"
David squinted his eyes and looked at the pregnant woman, who sat down with a bulging belly like a pregnant woman, and frowned unnaturally.
This is Adidas middle management?
Why such a virtue?
Is it a straw bag to climb up by selling one's own woman?
He casually took the contract template prepared by Adidas. Yesterday Soriano Guang complained to himself about the other party's attitude, but he didn't say what conditions the other party offered. He wanted to take a good look at what the industry leader Adidas could give Notts County. such conditions.
Signed for 3 years, the sponsorship fee is 50 pounds per year, there is no increase, and Notts County does not enjoy a share of jersey sales, and there is no clause for Notts County to upgrade or obtain additional rewards for the championship.
In other words, if Notts County signs this jersey sponsorship contract, then Notts County can only get 50 pounds a year from Adidas in the next three years.
(End of this chapter)